Privacy Policy

Last Updated: September 16, 2026

M squared (“M squared”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit or interact with our website, msquaredev.com (the “Website”).

This Privacy Policy explains what personal information we may collect, how we use it, how we protect it, and the rights you may have in relation to your personal information.

By using our Website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

M squared is a real estate development company operating in Egypt.

Our offices include:

Head Office
Golf Central, Building D2, 3rd Floor
6th of October, Giza, Egypt

New Cairo Office
Plot 67, 90th Street, 5th Settlement, 1st Floor
New Cairo, Egypt

Mohandessin Office
2 Wadi El Nile Street, 10th Floor
Mohandessin, Giza, Egypt

Contact:
Call Center: 19979
Telephone: (+202) 3346 7 468 / (+202) 3346 7 469
Email: contactus@msquaredev.com

2. Information We Collect

We may collect personal information that you voluntarily provide when you interact with our Website, including when you submit an enquiry, register your interest in a project, contact us, or otherwise communicate with us.

Depending on how you interact with the Website, this information may include:

• First name and last name
• Telephone or mobile number
• Email address
• Information about the project or development you are interested in
• Information contained in your enquiry or message
• Any other information you choose to provide to us

We may also automatically collect certain technical information when you visit the Website, such as information relating to your browser, device, IP address, pages visited, and general Website usage. The information collected will depend on the technologies and services implemented on the Website.

3. How We Use Your Information

We may use personal information collected through the Website for purposes including:

• Responding to enquiries and requests
• Contacting you regarding a property or development in which you have expressed interest
• Providing information about our projects, properties, events, news, and services
• Managing communications with you
• Improving the Website and our online services
• Understanding how visitors use the Website
• Maintaining the security and functionality of the Website
• Complying with applicable legal and regulatory requirements
• Protecting our rights, property, and interests

We will only use personal information for purposes that are consistent with the purpose for which it was collected or otherwise permitted by applicable law.

4. Legal Basis for Processing

Where applicable, M squared processes personal information in accordance with the requirements of Egypt’s Personal Data Protection Law No. 151 of 2020 and its applicable Executive Regulations.

Depending on the circumstances, the legal basis for processing may include:

• Your consent;
• Processing that is necessary to respond to your request or provide a requested service;
• Compliance with a legal or regulatory obligation;
• Protection or exercise of legal rights; or
• Another lawful basis permitted under applicable Egyptian data-protection legislation.

Where processing is based on your consent, you may have the right to withdraw that consent, subject to applicable legal requirements and limitations.

5. Enquiries and Registering Your Interest

Our Website provides forms through which visitors can submit their contact information and indicate the development or service they are interested in.

When you submit information through one of these forms, we may use the information to:

• Respond to your enquiry;
• Contact you about your selected project or development;
• Provide requested information;
• Follow up on your expressed interest; and
• Maintain records necessary to manage your enquiry.

Please only provide information that is accurate and necessary for your enquiry.

6. Marketing Communications

Where you have provided the appropriate consent or where otherwise permitted by applicable law, we may contact you with information about M squared projects, developments, events, news, or other relevant communications.

You may request to stop receiving marketing communications at any time by contacting us using the details provided in this Privacy Policy or by following any unsubscribe instructions included in the communication.

Withdrawing consent to marketing communications will not necessarily affect processing carried out for other lawful purposes.

7. Newsletters

If you subscribe to an M squared newsletter or other recurring communication, we may collect and use your email address to send the requested communications.

You may unsubscribe from these communications at any time using the available unsubscribe mechanism or by contacting us directly.

8. Cookies and Similar Technologies

The Website may use cookies and similar technologies to support Website functionality, remember preferences, understand Website usage, and improve the user experience.

Cookies may be:

• Essential cookies, which are necessary for the Website to function properly;
• Functional cookies, which support certain Website features and preferences; and
• Analytics or performance cookies, where implemented, which help us understand how visitors use the Website.

The specific cookies and technologies used on the Website may change over time.

Where required by applicable law, we will obtain appropriate consent before using non-essential cookies or similar technologies.

You can also manage cookies through your browser settings. Disabling certain cookies may affect some Website functionality.

9. How We Share Personal Information

We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy.

Depending on the circumstances, information may be shared with:

• Employees or authorised representatives of M squared who need the information to perform their duties;
• Service providers who assist us in operating the Website or providing related services;
• Professional advisers where reasonably necessary;
• Government, regulatory, law-enforcement, or judicial authorities where required or permitted by law; and
• Other parties where you have provided appropriate consent or disclosure is otherwise permitted by applicable law.

We do not intend to sell your personal information.

Where third-party service providers process personal information on our behalf, we expect them to handle that information in accordance with applicable legal and contractual requirements.

10. International Transfers

Some service providers or recipients involved in operating our Website or providing services to us may process personal information outside Egypt.

Where personal information is transferred outside Egypt, M squared will take the measures required under applicable Egyptian data-protection laws and regulations, including any applicable requirements relating to cross-border transfers, permissions, licences, or safeguards.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, maintaining appropriate business records, fulfilling legal obligations, resolving disputes, and protecting our legal rights.

The appropriate retention period may vary depending on the type of information and the reason it was collected.

When personal information is no longer required, we will take reasonable steps to delete it, anonymise it, or otherwise dispose of it in accordance with applicable requirements.

12. Data Security

M squared takes reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss, misuse, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. You should therefore take appropriate precautions when submitting information online.

13. Your Data Protection Rights

Subject to applicable law and any relevant exceptions, you may have rights relating to your personal information, including the right to:

• Be informed about the collection and processing of your personal information;
• Request access to personal information held about you;
• Request correction of inaccurate or incomplete information;
• Request deletion or erasure of personal information where legally applicable;
• Withdraw consent where processing is based on consent;
• Object to certain processing where permitted by law; and
• Exercise other rights available under applicable data-protection legislation.

Requests concerning your personal information may be submitted using the contact details provided below.

We may need to verify your identity before responding to certain requests.

14. Children’s Privacy

Our Website is intended for a general audience and is not specifically directed at children.

We do not knowingly request or intentionally collect personal information from children through the Website where such collection is not permitted by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter and take appropriate action.

15. Third-Party Websites

The Website may contain links to third-party websites, social media platforms, or other external services.

This Privacy Policy applies only to the M squared Website and does not govern the privacy practices of third-party websites or services.

We encourage you to review the privacy policies of any third-party website you visit before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Website, services, data-processing practices, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.

17. Contact Us

If you have questions about this Privacy Policy, our handling of personal information, or wish to exercise an applicable data-protection right, please contact us:

M squared

Golf Central, Building D2, 3rd Floor
6th of October, Giza, Egypt

Call Center: 19979
Telephone: (+202) 3346 7 468 / (+202) 3346 7 469
Email: contactus@msquaredev.com